top of page

Craft a Compelling Podcast Concept: Do's and Don'ts.

Although it is difficult to track the exact stat, there is a significant amount of people who have started a podcast but, for different reasons, quit their show. It can be hard to continue to put in the work required if you are not clear on the focus and direction of your show.

Once you’re clear on why you’re starting a podcast, you can always come back to that in order to re-center yourself and find motivation again!

7 Tips For Developing a Strong Concept and Theme For Your Podcast.

  1. Define your target audience: Think about who you are trying to reach with your podcast and what they are interested in. This will help you tailor your concept and theme to appeal to your desired listeners.

  2. Establish a clear focus: Determine what your podcast will be about and what specific topics you will cover. This will help you stay on track and ensure that your episodes are consistently focused and relevant.

  3. Choose a catchy and descriptive title: Your title should accurately reflect the content of your podcast and be attention-grabbing enough to draw in listeners.

  4. Develop a unique angle: Find a way to approach your topic that sets your podcast apart from others in the same space. This will help you stand out and keep your listeners coming back for more.

  5. Determine the format of your podcast: Will you be hosting solo or with co-hosts? Will you be interviewing guests or featuring roundtable discussions? Deciding on a format will help you plan and structure your episodes.

  6. Define the tone of your podcast: Will your podcast be serious or lighthearted? Informative or entertaining? Determining the tone will help you establish a consistent feel for your podcast and guide your content choices.

  7. Establish a consistent branding strategy: Choose a visual theme and design that represents your podcast and use it consistently across all platforms. This will help you build a strong brand identity and make your podcast easily recognizable to listeners.

5 Examples of Podcasts With a Strong Concept and Theme.

  1. "Radiolab" is a science and philosophy podcast that explores a wide range of topics, from the inner workings of the human brain to the outer reaches of the universe.

    1. "Radiolab" has a strong theme because it explores a wide range of scientific and philosophical topics in a way that is both informative and entertaining.

  2. "Invisibilia" is a podcast that focuses on the invisible forces that shape human behavior, including emotions, beliefs, and assumptions.

    1. "Invisibilia" has a strong theme because it focuses on the invisible forces that shape human behavior, and helps listeners understand how these forces shape their own lives.

  3. "The Memory Palace" is a history podcast that tells stories about interesting and obscure moments in the past. Each episode is focused on a specific theme, such as forgotten inventions or overlooked cultural movements.

    1. "The Memory Palace" has a strong theme because it tells stories about interesting and obscure moments in the past, and each episode is focused on a specific theme.

  4. "99% Invisible" is a design podcast that explores the hidden stories behind everyday objects and phenomena.

    1. "99% Invisible" has a strong theme because it explores the hidden stories behind everyday objects and phenomena, and helps listeners appreciate the design and function of these things in a new way.

  5. "The Moth" is a storytelling podcast that features true stories told live on stage by a diverse group of storytellers. Each episode has a different theme, and the stories are often poignant, funny, or both.

    1. "The Moth" has a strong theme because it features true stories told live on stage by a diverse group of storytellers, and each episode has a different theme that ties the stories together.

Challenges and Pitfalls to Avoid When Developing Your Concept and Theme.

When coming up with the core message for your show, you want to think of a specific person that would tune in every week (e.g. a 28-year-old male, living in Baltimore, who runs a landscaping business looking to expand). Once you nail down your EXACT audience, you now know exactly who you’re trying to talk to during your episodes.

If you try and be too vague with the message of your show, you run the risk of just becoming part of the noise and losing the much bigger more established shows.

For example, everyone has a comedy podcast talking to their friends about whatever is on the top of their minds. Of course, there is nothing wrong with starting that type of show if you’re only goal is to connect with your friends once a week and have fun without the expectations of growth. But, you shouldn’t expect to become famous with that, as there are already podcasts like Threedom, or My Brother, My Brother, and Me with professional comedians.


In the world of podcasts, having a clear and consistent concept and theme is more important than ever. Not only does it help your listeners understand what to expect from your show, but it also helps you stay focused and motivated as you create new content.

Taking the time, in the beginning, to carefully develop and maintain your concept and theme is essential for the success of your podcast. It helps you create a sense of continuity and coherence for your listeners, and it also helps you stay true to your own vision and goals for the show.

Overall, investing in a strong concept and theme for your podcast is a wise choice that will pay off in the long run. It will help you attract and retain a dedicated audience, and it will also make the content creation process more enjoyable and rewarding for you.

3 views0 comments


bottom of page